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12 RAVNE - MESTO FORMA VIVE/RAVNE, THE TOWN OF FORMA VIVA

V okviru projekta so izvedli simpozij, obnovili skulpture in uredili njihovo okolico, postavili informacijske table, izdali katalog in zloženke, izdelali celostno grafično podobo ter natisnili promocijski material. Načrtujejo tudi nadaljnji razvoj in trženje Forme vive kot turističnega produkta.

Območje: Ravne na Koroškem

  • Okvirna vrednost projekta: 158.000 evrov
  • Okviren EU prispevek (Evropski sklad za regionalni razvoj): 105.000 evrov

The project was nominated by Borut Iršič: ‘’The Forma Viva project has been running ever since the 1960s in the Municipality of Ravne na Koroškem and boasts a long-standing tradition and rich cultural and technical heritage.’’

Among its many achievements, the project has seen an art symposium delivered, steel sculptures restored, landscaping works carried out and information signs set up along the roads informing visitors they are entering Ravne, home to one of Europe’s largest steel art outdoor exhibitions. As the Forma Viva outdoor exhibition with its upgraded offer is a major regional and national tourist attraction, the project sought to boost promotional activities, including publication of a catalogue and leaflets, design of visual identity and printing of promotional materials. The next step of the project is to design the roadmap for further development and marketing of the Forma Viva Ravne outdoor exhibition as a tourist product.

Area: Ravne na Koroškem

  • Indicative project value: EUR 158,000
  • Indicative EU contribution (ERDF): EUR 105,000